The First of Four – The Masters

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From a marketing perspective the Masters happens at a time when golf gets to be the sporting event focus. And it is of course rich with tradition.

If you create a corporate golf event that becomes your major. It allows you to let it be whatever you want. So, if you haven’t started or sponsored some type of golf event – ask yourself why?

Let 2022 be the last year that your company isn’t involved in some type of golf marketing

Categories: PGA Tournaments

Siam Plantation Course – Enjoys eating Pro V1x Balls

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Siam Country Club Plantation Course has been known to eat many Pro V1 x Balls. Once found they are of course sold. This group of 4 lost balls came in 150 THB or about $4.47 USD.

Before we get into the story about the balls, here are some shots of Siam Plantation Course. Before my round even started I met a pro player from Australia and the chat with him made my day. We can see why it is hungry to eat Pro V1x Balls.

So, here I’ll make up a few stories about these four lost balls. Enjoy.

While these four balls came from different places they ended up as friends. Two of them came from the blue pill Matrix side and the other two from the red pill side. They learned to set aside those differences. Because the only way the were going to survive was if they worked together.

That’s the most important thing in life – working together.

The leader of the blue group was proud to show of their love of lines. To them lines are what make the game for them. They love reading lines even if they may have ended up in a rough or water.

The happiest member of the red group was of course PJW. We all know this type. They want you to know who they are and that they were just as happy to be a lost ball as they would have been to stay in the bag.

But you can’t have a leader of the group without a strong sidekick. These balls may not have even wanted to be lost, but they were willing to get lost to help out their friends.

J loves the low key approach to life. And double line just goes with the flow

If any of these are your lost balls send me an email before I lose them again. roger@ygetarts.com

Categories: Golf Balls Lost & Found

Are you going Rogue in 2022?

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The new Callaway series is making the way on to the course. They place I went to didn’t have a demo and I’m sure the clubs are great.

However, from a marketing perspective why use the name Rogue?

Let’s look at the meaning of the word and I’m fairly sure Callaway was shooting for the second definition.

Definitions

  1. a dishonest or unprincipled man.
  2. an elephant or other large wild animal driven away or living apart from the herd and having savage or destructive tendencies.

I’ve played with many rogue golfers in my life – you know the type. Actually, that’s one of the benefits of golfing with potential business business partners.

Now, the idea of having an elephant has a big hitter in your bag – that’s not a bad idea.

I’ll reach out to them and see if that was their thinking.

Categories: Golf Clubs

NEW Titleist AVX Golf Balls

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I’m not going to lie Titleist makes some of the best golf balls on the planet.. The good news is whenever they release a new ball the old stock goes down in price and there is nothing wrong with those balls. But for those of you who enjoy new stuff, let’s take a look at what seems to be the difference.

From their Press Release

Titleist introduces the third generation of its AVX golf ball, improving upon short game spin and control, increasing driver distance, and providing even softer feel. The original AVX was engineered by Titleist in 2018 as a performance alternative to its flagship Pro V1 and Pro V1x by offering the lowest flight, lowest spin and softest feel of the three premium offerings. The new AVX reflects further advancements in the brand’s industry-leading multi-component technology with additional breakthrough results for golfers who prioritize distance and extremely soft feel in a urethane covered golf ball.

  • NEW REFORMULATED CORE generates high speed and low long game spin to drive more distance with exceptionally soft feel.

–  Increases stiffness of the outermost portions of the core

–  Keeps the center of the core soft

–  Incrementally decreases driver and long game spin

–  High Flex Casing layer promotes high ball speed and low spin on long shots for enhanced distance

  • NEW SOFTER COVER contributes to increased greenside spin and control.

– Specific formulation developed by Titleist R&D, and precisely and exclusively cast by Golf Ball Operations.

– Increases the soft (urethane cover) over hard (high flex casing) differential which contributes to improved short game and greenside spin.

 NEW 348 TETRAHEDRAL CATENARY AERODYNAMIC DIMPLE PATTERN delivers a piercing, low trajectory while providing a consistent ball flight on all shots.

– 7 dimple sizes

– Part of the Pro V1 and Pro V1x evaluations that started in 2013

– The new pattern is longer and more consistent

– Designed exclusively for the low flight window of AVX

Categories: Golf Balls

LOST Golf Ball Story – SAKURA

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I love to make up stories about lost golf balls. I also talk to me golf clubs and balls on and off the course – because I care.

I found this golf ball playing in Thailand.

It appears Sakura lost a Bridgestone on a course. It is safe and sound. If you know her have her contact me roger@ygetarts.com

Did you know Sakura is a Japanese name that means Bloom Good or Cherry Blossom. I didn’t either until I went to Wikipedia

I’m imagining that she had just had one of her best putts on the previous hold and was slightly overconfident on her drive. It was buried deep in the green grass, so while it shined bright – it wasn’t an easy plugged ball to find.

Submit a lost golf ball picture and I will be happy to make up a story.

Send the golf ball pictures to roger@ygetarts.com and I’ll create a story

Categories: Golf Balls Lost & Found

Major Tournament Sponsors this week (3/21/22)

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Every week there are a variety of golf tournaments around the world. Here are just a few this weekend and you can see the diversity of corporate sponsors each and every week.

This week includes Dell, Barbasol, Hyatt, Tata Steel, Mastercard, FedEx, Rolex, and many others.

PGA – Dell

HSBC

Rolex

LPGA – JTBC Classic presented by Barbasol

Park Hyatt Aviara

Contact for this years marketing opportunities was Packages for the 2022 JTBC Classic presented by Barbasol are now available. Custom packages are encouraged. Please contact Lindsay Allen, Tournament Director, at Lindsay.allen@lpga.com

I’m sure you could reach out to her for information on next year’s tournament opportunities.

Coralas Putacana Championship

FedEx

Various local sponsors

BANRESERVAS 

CLARO

PUNTACANA INTERNATIONAL AIRPORT

BRUGAL

CLUB CAR

CAFÉ SANTO DOMINGO

IQTEK

TORTUGA BAY

THE WESTIN PUNTACANA RESORT & CLUB

CENTRO MEDICO PUNTA CANA

CEPM

FOUR POINTS PUNTACANA VILLAGE

CONSTRUCTORA DUPLA

CONSTRUCTORA LLODRA

COCA-COLA

CCS CARIBBEAN CATERING SERVICES

SEGUROS UNIVERSAL

TEXACO GB ENERGY

KG CONSTRUCTORA

MULTIMEDIOS DEL CARIBE

SPECTRO LIGHTING

CARIBBEAN TURF

GRAYLINE

TRACKS

INDUSTRIAS DBI

SERVIPORT

IMCA

CERVEZA CANITA

APEROL

TITO’S VODKA

GULF

AVIS 

ALTRON TRADING 

IMPROTEC

PIZZA HUT 

BD TRAVEL 

Asian Tour – The DGC Open presented by Mastercard

American Express

Incredible India

Electro

Tata Steel

Rolex

Golf Plus

Athletic Drive

Sponsor List

Categories: Sponsors Tournaments

How many Golf Courses are there in the world?

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A quick Google Search reveals the number is around 40,000 according to a 2019 Report

Marketing Opportunity

Think about that for a second. Each one of those is a marketing opportunity for you or your company.. So, start local. What courses are nearest you? Reach out to them. You will see that they fall into some categories (a) highly secretive (b) mildly secretive (c) open

Try to have your conversations with group c. That is where you can get the most bang for your marketing buck.

Categories: Golf Courses